When President Obama was campaigning to get his second term as the president of the United States, he needed expert tools to enable him reach out to his potential supporters. Obama 2012, the official mobile application for the Obama campaign secretariat was one of the tools that enabled Obama to win his second term.

The campaign used the website to communicate to Obama’s loyal supporters as well as collect donations from well wishers. Users were just required to sign up in order to make donations and use the website generally. The Facebook sign up link was provided where the website could just fetch your personal details from your Facebook page. The website has high grade SSL encryption that helps in protection of the user financial details from hackers when they donate money for the campaigns.

The website is structured in a way outlining various issues that Obama had promised to deliver to the voters. All the issues affecting the voters such as unemployment, taxation, wars, energy, foreign policy among other issues were outlined on the website. If anybody wanted to know what the Obama administration would do for the Americans, the application was there to help pass out his message.

The website had the biographies of Barrack Obama and  Joe Biden his running mate. You get information about these two guys right from this awesome application. If you needed to know about the life of their spouses and family, the application was awesome.

Things that we like

• The website was informative on anything anyone needed to know about the Obama campaign trail.
• The website’s theme was also very appealing.

Enhancements

• The website was awesome but long. This was not appealing to users with phones with small phones screens since the scroll bar was a bit long.